According to NBC News :
The “Green is Universal” theme is being driven home this week in a big way by NBC.
The network’s making a company wide effort this week to raise environmental consciousness. Much of that effort is coming on news programs, but it’s also extending into primetime. The theme will be reflected in storylines for all of the network’s shows.
“Chuck” co-star Yvonne Strahovski is already on board.
“I drive a hybrid. I’m from Australia and I’m already used to saving water and we save water a lot,” Strahovski explained.
The week’s goal is spreading awareness through creativity. For example, the dresses worn by the “Deal or No Deal” models this week will be made from recycled parachutes. The sitcom “30 rock” is taking “The Green is Universal” message to fictional extremes, thanks to an obnoxious NBC eco-mascot played by David Schwimmer.
“I hope that people watch it, listen and take action,” added “Las Vegas” star Molly Sims.